How Goldern Rush Effected On the USA - Free Essay Example

Sample details Pages: 4 Words: 1257 Downloads: 2 Date added: 2019/10/31 Category History Essay Level High school Tags: Gold Rush Essay Did you like this example?   In 1848, the first spot of gold in the Sacramento Valley in California triggered a high demand for gold leading to a massive immigration spree and economic breakthrough known as the California gold rush. The discovery of gold, once spread to all of California, spread internationally to countries as distant as China and France. The population immensely increased due to the massive immigration spike in 1849 bringing more immigrants to California. Don’t waste time! Our writers will create an original "How Goldern Rush Effected On the USA" essay for you Create order The plethora of immigration brought more than just people to California, bringing a boost in wealth due to an abundance of gold discoveries and opportunity. These immigrants were labeled as Forty-Niners who were individuals who migrated to California in order to find gold. The increase of wealth and population allowed California to be declared a free-state by the union in 1850, bringing a new wave of American immigration. New American immigrants were sacrificing a lot in order to have a chance to find gold in California. These Forty-Niners greatly fueled the United States way of Westward Expansion. In comparison, since California became a part of the United States, it helped the economy due to the fact that new businesses were being made through their entrepreneurship. California also brought new cultures from their immigrants into the United States due to the high demand for gold. The California gold rush of 1848 hastened Californias admission into the United States, which lead to t he United States forthcoming by boosting the economy, increase in westward expansion and opening up the United States to more diversity in people. Before the years of the California Gold Rush, the United States was at a steady but slow increase in their economy. Following the panics of 1837 and 1839, the United States in the midst of economic rehabilitation due to the recent financial crisis. The economy was on the rise in the states, and the addition of California greatly increased the economys wealth. Forty-Niners who came to California were looking to become wealthy by finding gold and most who survived did just that. Many miners who had come to California were pleased with the money they were making [it] surpasses all expectationmen are washing twenty dollars [worth of gold] per day per man with ease and some have washed even one hundred fifty dollars in one day. wrote Henry Richardson when visiting the gold county in 1848. It is estimated that by 1858, California had raised 500 million dollars in gold. The economy had been modernized in many different ways, which included transportation. During the gold rush, trade was an essential part to keep the economy growing. This caused the government to have to make roads in order to keep trading regulated. The efficiency of the roads leads to more ways of transportation being built, such as bridges. This economic breakthrough in transportation reached a high when the railroad to cross the isthmus of Panama Canal was built. These new ways of transportation allowed California to become the central market of the Pacific. This also benefited the United States because it opened more trading possibilities with other partners due to the new transportation systems. In addition, the outburst in agriculture also affected the nations economy greatly. All immigrants who came to California did not find success in mining, so they looked to agriculture instead taking full advantage of the states favorable climate to produce massive amounts of fruits, vegetables, and grains in order to feed denizens of the mining communities. This caused a great increase in farming in agric ulture, which not only supplied food for the nation but also even more trading partners for the nation as a whole which increased the idea of known as mercantilism. Overall, the economy of California would positively impact and modernize the United States economy by opening up more opportunities for immigrants leading to more wealth to the states. Westward expansion of the United States was seen as the key to success for the nation due to independence being viewed of very highly. This independence would only be achieved if citizens were able to own farms, and with new land west, this would be possible. The Manifest Destiny was a phrase used to express the belief that it was the fate of the United States to expand across the American continent. After the slow expansion into the west, the United States was trying to find ways to expand west away from the Mississippi River. It was said by John OSullivan while he was trying to list the keys to the nations future success that fulfillment of our manifest destiny to overspread the continent allotted by Providence for the free development of our yearly multiplying millions. The expansion west into California showed how the Manifest Destiny was being accomplished. It showed that the United States was destined to move from the eastern border to the west, showing the finding of gold in C alifornia made it significant to expand west. In excess of 350,000 Americans voyaged overland by the Oregon Trail, Mormon Trail, Santa Fe Trail, and different courses in order to reach California. California was acquired through the Mexican war but not many people were willing to start a new life. This abundance of migration west was the first time that people of the United States were willing to endeavor deep, and the California gold rush made it common among the people to endure these journeys, accelerating the speed of western settlement and thus of the Americanization of the lands that the United States acquired through the Mexican-American War. Around 1855, many citizens had migrated west showing how the United States was starting to become set in the west. This caused the people of the United States to want a railroad system to be built from the Atlantic coast to the Pacific coast but was never built due to money lost in the Civil war. In similarity, a railroad was built later on in 1861, driving California towards the east. Westward expansion was seen to be a importance in the success of the United States, and with the California gold rush this, expansion was able to take place.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Diversity was not a common topic to come across among the people of the United States. This is due to the fact that immigration was not common in the United States before the 1840s. The gold rush drew in many immigrants from all around the world, including countries such as France, Germany, China, Mexico, Peru, Belgium, and Ireland. The people of these countries were in search of the same dream that people coming from the eastern U.S. wanted. They were all hoping for the American dream and wanted to become wealthy by finding gold. Though it was a risk many immigrants were willing to take it leading everyone from all around the globe into California. The two most common groups of people that were not American included Mexican and Chinese. Though sometimes discriminated against, these groups found ways of making money which didnt always include mining in gold significant numbers of Japanese, Chinese, and European immigrant workers succeeded in becoming tenant and small landowning truck farmers by concentrating on the intensive cultivation of fruits and vegetables for sale to nearby urban markets which convinced them to stay in California for longer. Even if these race groups were discriminated against, they had found a way to wealth. These new groups of people from new countries slowly spread across the U.S. as time went on. To this day California has the most diversity as a state in the entire country and this leads back to the times of the California gold rush.

Essay on Letter from the General Manager Code of Conduct...

CONTENTS Letter from the General Manager 3 Code of Conduct Basics 3 Integrity 3 Trust 3 Respect 4 Business Practices 4 Fam trips 4 Site inspections 4 Interaction with clients and suppliers 5 Supplier interaction with clients 5 Expectation from clients 5 References: 6 CODE OF CONDUCT LETTER FROM THE GENERAL MANAGER Dear EventOn Team Member, Throughout the years, we have earned the trust of clients, suppliers and shareholders because of our commitment to high standards in everything we do. Key values like honesty, integrity and trust define the soul of the company and how we work. Our Code of Conduct provides the information and the tools necessary to conduct ourselves ethically and in compliance with law. As an†¦show more content†¦Confidentiality In compliance with data privacy laws, we work to keep personal data private. Personal data includes any information directly connected to a person such as contacts, credit card number or expenses. If you work with personal information as part of your job, use it only for legitimate business reasons and in compliance with all applicable policies. Breaches of data privacy could severely harm our reputation of an ethical company. RESPECT We are committed to a work environment where everyone treated with respect that they deserve. We don’t allow any form of harassment or discrimination on the basis of race, religion, colour, sex, sexual orientation, gender, national origin, age, marital status, disability, pregnancy or any other basis prohibited by applicable law. Any such behaviour should be promptly reported. BUSINESS PRACTICES FAM TRIPS We choose to be free from obligations towards any airline, hotel, or tourist board and therefore no fam trips, discounts or benefits are to be requested or accepted by any of our employees for both personal and professional reasons. Our employees can be involved only in those site inspections officially organized by the company. 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Division/Classification Essay free essay sample

Division Classification Essay I stood there, with my knees bended and sweaty hands resting on my thighs as I watched my team slowly travel up the field towards me with the ball aiming right to my position as midfielder. I began getting anxious knowing that if I mess up even a smidge of a centimeter my â€Å"teammates† would have my head on a platter. So focused on the scene laying out in front of me I almost just missed my name being yelled out by our team captain Alexia. â€Å"Don’t mess up! Pass the ball to me and I will do the rest and score the winning goal! † Of course she was going to score the goal, doesn’t she always. Finally the girls had reached my position and passed the ball swiftly to me. I turned and ran as the midfielder of the opposing team was behind me in arms reach distance. Defense on the opposing team was good because they had Alexia blocked I couldn’t find an entrance. I started panicking and I kicked it to the only person open right then. They all began yelling at me simultaneously because lucky for me I kicked it to the one girl who was lost in her land of unicorns and rainbows and the ball zoomed right past her cluelessness and into the other team’s territory. Well the ending to this tale is that we lost, of course. In sports there are all different types of people. Tall, short, skinny, big, girl, boy, black white but it’s the category that they fall in that lets you know who you’re dealing with when it comes to teamwork. The naturals, the infamous ball hog, the one that is on the team but not really on the team, and the ones who are always yelling at you and manage to get under your skin every time. The naturals. Plain and simple. You are a natural ‘born with it’ athlete. The ones you try so hard to be and compare yourself so much to. Every sports team has one of those whether you like them or not because you are too jealous. It’s like those naturals were created to be good in a certain sport because they kill it every time on the field or in the courts. You know they are good and they know it too. Sometimes they can get a little conceited because of the talent they were possessed with at birth. And when you become full of yourself it can get just a bit annoying to everyone else. But when you are a natural the coaches adore you and you become their star pupil and have favoritism towards you which upsets everyone else but you were blessed so hey, if you got it flaunt it. Next are the worst ones in my opinion. Those special couple of athletes who just want the ball glued onto their head all the time so that no one else could have the chance to get the ball. BALL HOGS!! Urban Dictionary defines ‘ball hog’ as a player who keeps the ball for themselves, never passes to a teammate, always takes the shot themselves or always calls plays for his/her self to shoot. It is called a ‘Team’ for a reason multiple people are involved in the sport not just one sole person. Apparently the ball hog thinks that the game is a one person show. Playing a game with those kinds of people will guarantee you barely any play time especially if the coaches don’t say anything, you might as well stay on the bench because at least you’ll be sitting instead of standing there waiting for an opportunity. I don’t think they realize that they are selfish in doing the hogging of the ball. I play ball in my neighborhood basketball court and there is this one girl that I always give that stank look that you give to those people who deserve it because she honestly has a degree in hogging the ball. That is the reason no one picks her to play, but she still makes her way in. If you know you don’t want to be on a school’s sport team why join. I ask myself this when I see those girls who are on a team just for the free shirts and to actually say that they belong on a sports team at their school. Usually they don’t even know how to even play the sport that they magically decided to join. That just makes that person look bad because you are standing there like an idiot not knowing who does what and where you belong. Eventually people are going to notice that you don’t know how to play and that you just don’t really care about what happens in the games. If you’re gonna be on the team at least put in some effort and learn the sport. The last category in which an athlete can fall in is the crazy, psycho, screaming, very serious about the sport athlete. There is nothing worse than someone yelling in your ear constantly nagging at you telling you what to do in a game. It’s like a constant ringing in your ear that you can’t get rid of no matter how hard you try. I understand telling someone that they did something wrong and correcting them but those girls will not stop yelling at you even if they are at the end of the field. Especially if they don’t know what they are doing themselves, I sometimes say to myself â€Å"who are you tell me what’s right and what’s wrong†. It’s good to have fun in sports that’s the main reason why I do them. I don’t want to feel like I’m in strict military camp in which our team captain is my 1st sergeant and she is yelling in my face while her spit is flying in every direction like you see in movies. Those types take sports way too seriously for my liking. Athletes are all different not one is the same but generally they are all classified into those categories I put together. But a team is a team so you have to put up with those who you don’t like because with teamwork you can accomplish anything.

The Heath and Heather Department Stores free essay sample

Heath and Heather Department Stores is one of the major department stores in Dublin having been incorporated in 1905. Dublin city is said to be one of the top ten richest in the world, which has attracted a number of companies from various industries to invest in/or evoke an active/thriving commerce environment in Dublin. Evidence of a display of middle through to wealthy income classes can be witnessed/ seen in the city of Dublin. Nevertheless, the Global recession has resulted in an inevitable decline in spending and as such, people are searching for value for their money. Insomuch, consumers prefer to shop in a central location that caters to their every shopping need. Heath and Heather was formerly known for its high end and exquisite sense of style. Its high quality brands at its six store complex has propelled the city of Dublin to worldwide recognition for its shopping and earned a very favorable position among the wealthy of Dublin. We will write a custom essay sample on The Heath and Heather Department Stores or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This thus provided the opportunity for expansion, and added various departments to extend their portfolio to compliment the shopping desires of everyone in Dublin. Interestingly, in spite of all their growth and offers Heath and Heather’s sales have been at a standstill for the past 10 years. Moreover sales have been at a steady decline which led to a net loss in January of 2012, it’s first since opening in 1905. Heath and Heather’s major competitor is another department store called Irish Cream Inc. , with four stores facilitating more floor space than Heath and Heather. Proprietor, Irish billionaire Geoff Rohan has seemingly caught the attention of the wealthy clientele. . Irish Cream Inc. has targeted the upper middle class households by offering product lines which caters to them. Their main focus is catering for upper middle and the wealthy income households of Dublin, but they do offer an annual sale where some middle and lower income householders can purchase high quality, high end styles from the previous year at extensively reduced prices. Heath and Heather Department stores have faced multiple disadvantages due to global recession coupled with their major competitor Irish Cream Inc. The lower priced lines have only generated sales when they are placed on sales, and the music department also had a serious sales deficit with CD sales decreasing each year. To overcome these deficiencies, Heath and Heather is considering setting up a website to promote sales. Though this may be an exciting marketing fixture for Heath and Heather, only the small younger segment of the market in Dublin is internet savvy. The marketing officer therefore, has six months to affect some turnaround in sales to prevent further decline in business or he will be replaced. S. W. O. T Key Strengths 1. Focus on very high quality, high end brands and timeless sophistication. 2. Excellent customer service. 3. Dublin’s wealthy housewives as primary clientele. 4. The Irish prefer locally owned stores 5. Flag ship store is located in a reputable area 6. One-stop shop so everything is available at the department store Key Weaknesses 1. Expansion into many departments 2. Extensive expansions of the stores 3. Stagnant sales for the past 10 years 4. Decline in sales in January 2012 5. Trying to appeal to too many people- lack of focus Key Opportunities 1. Located in the 4th richest city in the world and 10th richest by personal income 2. Strong economic city 3. The return of the middle and upper income Irish from Britain can be catered to directly to attract this market. 4. Immigrants from Europe can be more aggressively targeted. This can be justified due to the fact the Asian quarter is growing and this market that is there is mostly attracted to this 5. Website would appeal to the youth 6. Dublin area population is growing Key Threats 1. The global economic crisis which is causing people to hold their money rather than spend it, may prevail in the future thus causing business to slow down even more. 2. Irish Creme is directly opposite H and H, therefore whatever sales promotions H and H implements, Irish Creme can easily be aware of and possibly try to mimic. H and H should capitalize on the fact that Irish Creme only has a single annual sale and implement more periods of time to have other sales to attract consumers to their store instead. 3. Given the increased usage of the World Wide Web, consumers would be downloading their favorite music as opposed to buying the CDs instore, therefore revamping the music department is necessary in keeping up with trends in the market. Solution: H and H could look to offer products that play music and cut back on CDs for sale. This could include selling IPods, MP3 players and other similar devices that may attract consumers to their music department. It can be assumed that people will still buy music CDs so it would not be suggested at this time to cut out this completely, but resources should be allocated differently in this market. 4. The Asian quarter is a fast growing shopping area and could take away more of H and H present clientele with the Chinese Laundry clothing line. Core Problem Heath and Heather’s marketing department has failed to execute any thorough marketing or strategic planning exercises, amidst challenging economic conditions. This has consequently resulted in negligent decisions towards the company’s progress. Having conducted a historical trajectory of H and H business growth, careful observation shows that the absence of consistent growth coupled with unreliable marketing skills have perpetuated the decline of H and H’s competitiveness. We therefore propose that extensive planning would have assisted in H and H ability to identify and analyze the market’s size, needs and their competition, along with the different demographics at each store location. This was reflected in the decreasing operating income since 2009 and loss in 2012. Financial Statements for Heath and Heather Department Stores (2009-2012) Period Ending01/201201/201101/201001/2009 Income Statement Operating Sales (Revenue/Sales)$113,260,000. 00$117,759,000. 00$125,556,000. 00$129,486,000. 00 Cost of Sales$97,042,000. 00$100,898,000. 00$106,722,000. 00$109,416,000. 00 Depreciation$5,251,000. 00$5,617,000. 00$5,747,000. 00$5,336,000. 00 Selling, Gen. Admin Expense$11,412,000. 00$10,799,000. 00$10,646,000$11,571,000. 00 Operating Income($445,000. 00)$257,000$2,441,000. 00$3,163,000. 00 Satellite Problems The marketing plan and analysis were not strong: †¢Opportunities and threats within the environment were not efficiently identified. †¢Did not identify the economic, social, political, demographic, cultural and technological trends that impacted their ability to serve customers effectively and on the ability to increase market share and profitability. †¢Incomplete assessment of industry profitability, expected market growth rates. †¢Determining whether the company has the capability to capitalize on marketing opportunities. †¢Poor competitor analysis to determine avenues for the company to gain competitive advantage. †¢Ineffective determining of appropriate market strategies in light of corporate objectives and factors in the firm’s micro and macro environments. Lack of evolving market research over the years: H and H failed to conduct any market research, where they can make effective marketing decisions from scanning the environment, doing the risk assessment analysis and monitoring the strategies and tactics. Poor market targeting process: †¢No effective segmentation method was chosen †¢Did not use a proper positioning strategy to maintain a competitive advantage. Alternatives –Pros and Cons Alternative 1 Conduct an extensive marketing analysis and plan for appropriate action. Pros: Identify the opportunities and threats in the environments. Identify the customers’ taste and preferences in an effort to increase the market share and increase sales. Critically analyze the competition to determine how they can develop a competitive advantage Implement a Marketing Information System Cons: Time consuming Expensive to conduct Alternative 2 Drop the departments that are making significant losses. Pros: Open up more floor space to expand on a line which is profitable Ability to focus on departments that has the potential to increase their market share Cons: Cutting of a department which could potentially be a growth prospect. Alternative 3 Form a Target Market Plan Pros: Focus on the needs and wants of the different market segments Form and attractiveness to each segment Repositioning the company relative to the competition Cons: could result in over, under or confused positioning of the company Alternative 4 Leave everything as it is and hope for the best Pros: Things might slowly turn around if the economy picks up Cons: Unpredictable Weighing the Alternatives on a scale of 1-5 (1-low 5-high) Alternative 1 4 – Market research would inform the company of customers’ wants/needs/desires and with this information the company can then come up with an appropriate marketing plan Alternative 2 3 – Dropping the unprofitable departments will allow the company to focus on the departments and products that are profitable or can be made profitable. Alternative 3 3 – This alternative allows the company to keep all the departments and product lines by targeting all the groups/segments Alternative 4 1 – This provides no real solution to the challenges that the company is facing Recommendations -Action or Implementation Plan and Controls Implementation Implementation is the process where the researcher ensures that marketing plans are developed into actions, ensuring that their plans are accomplished within the set period. At this stage, they will determine WHAT needs to be done and WHY? After those strategies are identified, they then establish WHO, WHERE, WHEN and HOW they will implement their strategies. Implementation through consensus Managers from different areas and professional levels of the firm could meet together to â€Å"brainstorm† and develop the marketing strategy. Through collective agreement, a consensus is reached to an overall direction of the firm. Advantages: †¢Incorporates multiple opinions and viewpoints into the marketing strategy †¢The leader coordinates by pulling different opinions together †¢Firm-wide commitment to the strategy make implementation easier †¢Upper- and lower-level managers work together, thus moving some of the decision making closer to the frontline of the firm †¢Perhaps the best choice in complex, uncertain, and unstable environments Disadvantages: †¢Many upper level managers will not give up their authority †¢The approach can lead to groupthink †¢Slows tremendously the overall strategy development and implementation process †¢Requires ongoing and open horizontal and vertical communication throughout the firm Using primary and secondary research methods, the strategies were broken down into both short and long term implementation plans. With a time frame of the six (6) months to one (1) year for the short term plans and more than one (1) year for the long term plans. Primary data research consists of original data collected by the researcher for their own needs, whereas secondary data already exists having been collected for another purposes. Short Term Implementation The secondary research method used is the Internet Search Engines: Internet search engines can be used to determine the industry’s ratios. The facility of a search engine such as MSN Money can assist Heath and Heather in observing it their competitor’s financial position, thereby drawing evident comparisons as it relates to their own financial position, and so they can use industry ratio as a bench mark. Primary research methods used are Survey Method, Focus Groups and Online Marketing Research: With Survey Research being the best suited for collecting descriptive information, it was decided that H and H used telephone interviewing. This method happens to be inexpensive and a quick technique for obtaining knowledgeable information which benefits the company. Focus groups are generally known to have six (6) to ten (10) participants who are gathered to discuss a company’s products, service or organization as a whole with a trained moderator. Again, Heath and Heather can benefit from this method of research, as it is inexpensive and is seen as a qualitative tool for acquiring quality feedback on information that can aid in developing a sound marketing plan. Being a quantitative research method through surveys and data collection, Online Marketing Research method can be used to cater to the younger people of Dublin. Heath and Heather can experiment with different incentives to encourage customers who complete surveys and spend money with H and H (e. g. 5% or 10% off voucher for every $50 spent in any store after completing the survey) Long Term Implementation Secondary Research method used is the Marketing Information System (MIS). MIS is the process of analyzing and assessing continuous marketing data collected from resources both in and outside of the organization. Information received in an opportune manner, provides management with a continuous flow of relevant information which assists them on making critical decisions such as product development and or improvement, distribution and promotions. Controls Marketing control is the process which assists managers in developing their skills in order to provide sound marketing decisions. Control also monitors the progress of a company and allows management to review implementation results as well as taking corrective action to ensure that the objectives are attained. Operating controls can be used to ensure that Heath and Heather achieves the sales and profits increase needed, as well as determining the profitability of its departments; for example comparison of expected and actual sales. However, strategic controls would be useful for H and H to examine if their basic strategies are corresponding to their opportunities. Heath and Heather should also reconsider its overall approach to the market place since marketing strategies and programs are quickly developing. Formal controls to help ensure the successful implementation of the marketing strategy Input controls – actions taken prior to implementation of the strategy †¢Employee selection procedures †¢Employee training programs †¢Employee manpower allocations †¢Allocation of financial resources †¢Capital outlays †¢Research and development expenditures Process controls – actions taken during the implementation of the strategy †¢Employee evaluation and compensation systems †¢Employee authority and empowerment †¢Internal communication programs †¢Lines of authority/structure eg(organizational chart) †¢Management commitment to the marketing plan †¢Management commitment to employees Output controls – evaluated after implementation of the strategy †¢Formal performance standards (e. g sales, market share, profitability, etc) †¢Marketing audits Informal controls Unwritten control activities initiated by employees Employee self-control – control based on personal expectations and goals †¢Job satisfaction †¢Organizational commitment †¢Commitment to the marketing plan Social control – small group control based on group norms and expectations †¢Shared organizational values †¢Social and behavioral norms in workgroups Cultural control cultural control based on organizational norms and expectations †¢Organizational culture †¢Organizational stories, rituals, and legends †¢Cultural change Key Strengths 7. Focus on very high quality, high end brands and timeless sophistication. 8. Excellent customer service. 9. Dublin’s wealthy housewives as primary clientele. 10. The Irish prefer locally owned stores 11. Flag ship store is located in a reputable area 12. One-stop shop so everything is available at the department store Key Weaknesses 6. Expansion into many departments 7. Extensive expansions of the stores 8. Stagnant sales for the past 10 years 9. Decline in sales in January 2012 10. Trying to appeal to too many people- lack of focus Key Opportunities 7. Located in the 4th richest city in the world and 10th richest by personal income 8. Strong economic city 9. The return of the middle and upper income Irish from Britain can be catered to directly to attract this market. 10. Immigrants from Europe can be more aggressively targeted. This can be justified due to the fact the Asian quarter is growing and this market that is there is mostly attracted to this 11. Website would appeal to the youth 12. Dublin area population is growing Key Threats 5. The global economic crisis which is causing people to hold their money rather than spend it, may prevail in the future thus causing business to slow down even more. 6. Irish Creme is directly opposite H and H, therefore whatever sales promotions H and H implements, Irish Creme can easily be aware of and possibly try to mimic. H and H should capitalize on the fact that Irish Creme only has a single annual sale and implement more periods of time to have other sales to attract consumers to their store instead. 7. Given the increased usage of the World Wide Web, consumers would be downloading their favorite music as opposed to buying the CDs instore, therefore revamping the music department is necessary in keeping up with trends in the market. Solution: H and H could look to offer products that play music and cut back on CDs for sale. This could include selling IPods, MP3 players and other similar devices that may attract consumers to their music department. It can be assumed that people will still buy music CDs so it would not be suggested at this time to cut out this completely, but resources should be allocated differently in this market. 8. The Asian quarter is a fast growing shopping area and could take away more of H and H present clientele with the Chinese Laundry clothing line.