Thursday, August 27, 2020

Tyler Pet Foods Essays - Pet Foods, Dog Food, Dogs, Supermarket

Tyler Pet Foods I. Rundown Tyler Pet Food Inc. is a significant merchant of canine nourishment for show-hound pet hotels in the United States. After certain investigates and conversations, Tyler Pet Foods (TPF) chose to go into the family unit hound food advertise in the Boston, Massachusetts metropolitan zone. TPF recruited a counseling firm to assist it with advancing and appropriate its item. The projects included situational and serious investigation, the issues and chances of the organization, and inventive methodologies to advance its item. II. INDUSTRY The deals of canine food will add up to nearly $5.6 billion this year, with $3.1 billion in deals originating from general store chains. The Boston region has 1.5% of the U.S. populace, and 1.5% of the canine populace. The pooch food industry has been developing quickly in light of proprietors want for friendship or requirement for assurance. Pooch proprietors are commonly value touchy, yet they spend more than $10 billion yearly for veterinary charges and drugs for hounds. Grocery stores make roughly 55% of all pooch food deals. Commonly, all pet nourishments are situated in one territory of the store, separate from human nourishments. The accompanying diagram shows the nitty gritty market capability of Show Circuit hound food. Classification Share of Dog Food Total Sales of Dog Food Boston Market Potential Supermarket % Show Circuit Market Potential Canned 23.7% $5.6 billion 1.5% 55% $10,949,400 Dry 58.6% $5.6 billion 1.5% 55% $27,073,200 Semimoist 2.2% $5.6 billion 1.5% 55% $1,016,400 Treats 15.5% $5.6 billion 1.5% 55% $7,161,000 III. Rivalry There are around 50 pooch food producers and 350 canine food marks in the United States. Ralston Purina, Kal-Kan, Heinz, Nestl? USA, and Nabisco, together catch 83% of all market deals. Generally, hound food comes in four structures: canned, dry, semimoist, and nibble type. Either the presentation of Show Circuit would include another fragment for solidified canine food or TPF would portion it between the dry and wet sections previously settled. The costs of these types of food can extend between $.55 for a 5.5 oz. can up to $9.99 for a 13.5 lb. pack. Since hound food is intensely promoted, TPF must go with the same pattern to stay serious in the business. IV. Issues TO BE ADDRESSED Subsequent to meeting with delegates from Marketing Ventures Unlimited, these inquiries were left to be replied: 1. Was simply the market satisfactorily characterized? 2. What position would Show Circuit look for in the market? Should the program be focused toward all canine food purchasers or toward explicit sections? 3. Could the food dealers get conveyance in markets given the business program? 4. What ought to be TPF's prescribed selling list cost to the buyer for Show Circuit? 5. Could TPF in any event earn back the original investment in the starting year and accomplish a 15 percent return on deals in ensuing years? V. Issues ADDRESSED On the inquiry concerning the market itself being satisfactorily characterized, I accept that it was limited enough to the single and wedded couples between the ages of 21 and 50 years old with a salary more prominent than $25,000. This speaks to an engaged objective market yet it is flawed whether the market is sufficiently enormous to be gainful. On the inquiry concerning the market situating, Show Circuit will be promoted as an excellent food that has for a considerable length of time, been solely offered to proprietors of show hounds. The item is additionally differentiable from different types of pet food, since it is a solidified pet food, and one of the principal natural pooch nourishments. Customers would discover this pooch food in the solidified food area of a grocery store nearby the food that you would serve to other relatives. The issue of the food specialists getting dissemination in grocery stores speaks to the best test for TPF. In any case, the spearheading work has just been finished by a solidified pooch treat called Frosty Paws. Chilly Paws has just picked up cooler space close to frozen yogurt in Boston region markets. It is hard to persuade grocery stores to surrender a demonstrated item's space, for a doubtful, untested item. It might be important to offer higher net revenues to the solidified food purchasers, to urge them to let loose space to sell Show Circuit. The accompanying diagram shows the selling cost and the commitment edges. CANNED CASE CANNEDTUB SEMIMOIST CASE SEMIMOIST TUB Cost to Consumer $18 $1.50 $11.16 $0.93 Cost

Saturday, August 22, 2020

Assessment Criteria Questions Essay

1 1.1 Clarify how and why individual focused qualities must impact all parts of wellbeing and social consideration work. Answer Individual focused consideration esteems must impact all parts of wellbeing and social consideration work. Wellbeing and social consideration ought to be founded on individual focused qualities, and ought to be individualized as this is a law prerequisite (Human Rights Act 1998, Health and Social consideration Act 2012, Codes of training for Social Care Workers, and so forth.). On the off chance that individual community esteems that support all work in the wellbeing and social consideration part are followed as they ought to be then all people should feel that and wellbeing and social laborers guarantee that: †¢ the individual is upheld in getting to their privileges †¢ the individual is dealt with has a person †¢ the individual is bolstered to practice decision †¢ guarantee the individual have security on the off chance that they need it †¢ bolster the person to be as free as could be expected under the circumstances †¢ treat all people with nobility and regard 1 1.2 Disclose how to assess the utilization of care designs in applying individual focused qualities. Answer We should consider the history, needs, wishes and inclinations of allâ individuals when arranging care and backing. This includes asking the people their conclusions on each part of their day by day lives, from what time they wish to get up and have their dinners, to what they need to wear and what do they wish to do during the day. Counting their own cleanliness and caring needs. Backing and treat all assistance clients as people and with deference and respect while thinking about their needs and inclinations. Allude them to the consideration plan and in the event that they don't concur with something on their consideration plan, talk about this with them and afterward report and record the discussion with the director and it is masterminded that the individual ought to be re-evaluated and a refreshed consideration plan can be made out with the progressions needed by the person. 2 2.3 Clarify how you adjust your activities and approaches in light of an individual’s changing requirements or inclinations. An individual consideration plan is made in understanding and with the people assent and will have recorded heaps of data in regards to the individual, age, family subtleties, different preferences, wellbeing needs, culture, emotional well-being and conditions. The consideration plan should be investigated as often as possible; because of changes in the individual’s needs or inclinations and any ensuing surveys will likewise be marked and concurred by him/herself. By remembering the people individual qualities for their consideration plan you are guaranteeing that their needs and inclinations are met. 3 3.1 Break down variables that impact the limit of a person to communicate assent. Answer The term â€Å"consent capacity† portrays an adult’s capacity to comprehend data applicable to making an educated, willful choice. Debilitations to thinking and judgment which may cause it inconceivable for somebody to give educated agree to incorporate such factors as fundamental scholarly or emotionalâ immaturity, elevated levels of pressure, for example, PTSD or as serious mental impediment, extreme psychological maladjustment, inebriation, serious lack of sleep, Alzheimer’s illness, or being in a trance like state. 3 3.3 Disclose what steps to take if assent can't be promptly settled. Answer On the off chance that the individual can't give assent either in light of the fact that they can't convey or comprehend the inquiry then the closest relative can give assent (for the most part in the request for life partners, guardians, youngsters, if there is nobody or in the event of crises treating staff can give. 4 4.1 Depict various methods of applying dynamic investment to address singular issues. Dynamic investment is a method of working that perceives an individual’s option to take an interest in the exercises and connections of regular day to day existence as freely as could be expected under the circumstances; the individual is viewed as a functioning accomplice in their own consideration or backing, instead of an aloof beneficiary. Dynamic support regards the individual as an individual, permitting the administration client to effectively take an interest in the dynamic with respect to his/her own consideration, exercises and connections of regular daily existence as freely as could be expected under the circumstances. In dynamic cooperation the individual has as a functioning part in their own consideration, as opposed to simply being a beneficiary, this advances and secures their autonomy and rights. 4 4.2 Disclose how to function with an individual and others to concur how dynamic investment will be actualized. Answer It includes the people in settling on choices about their lives. Dynamic interest adds to better wellbeing results and the nature of care being conveyed. Giving the individual the decision of what to wear, what to eat, when and where to eat it; what the individual might want to do as an action either with organization or by him/herself. This advances freedom, consideration and self-sufficiency and advantages the people by expanding their movement levels and energizes inclusion in what straightforwardly concerns their life. Being completely engaged with these assignments improves the individual’s prosperity, expands fearlessness, confidence and self-conviction. 5 5.4 Depict how to help a person to address or challenge choices concerning them that are made by others. Answer By furnishing the person with full data on a choice made without being one-sided/critical in any capacity guarantees the individual has the information to have the option to address or challenge any choices made by others with the view to change then by completely supporting the individual’s rights a gathering to examine these progressions can be masterminded with the director and a hazard evaluation procedure could be utilized to empower the person to roll out these improvements 6 6.1 Clarify the connections between personality, mental self portrait and confidence. Answer Character and confidence are firmly related and creating confidence and a solid feeling of personality are essential to acceptable emotional well-being. Your feeling of character has to do with who you think you are and how you see yourself. It’s about how you characterize yourself. Confidence is the means by which you esteem yourself. It has to do with your feeling of self-esteem. Both influence your emotional wellness, your conduct and how you identify with others. 6 6.2 Break down components that add to the prosperity of people. Answer Otherworldly †factors that advance lives and contact individuals and are inspiring on a profound level, for example, religion, music and workmanship. Passionate †factors, for example, close bonds with loved ones, upbeat recollections, having photographs and so forth Social †factors that regard the individual’s likes decisions and inclinations and that give them a feeling of what is typical to them. Strict †factors, for example, going to chapel or mosque or visits from their neighborhood strict pioneers, having the option to praise strict festivals, having a peaceful spot to supplicate and so on Social †factors, for example, chances to be with others, to speak with others, to partake in a gathering experience. Political †factors, for example, being included and having a state in what's going on or ought to occur in their condition, having their sentiments regarded and so on. 7 7.1 Analyze various employments of hazard appraisal in wellbeing and social consideration. Answer 7 7.2 Clarify how chance taking and hazard appraisal identify with rights and obligations. Answer We as a whole need to face challenges so as to have a satisfied life. People reserve the privilege to be as free as could reasonably be expected and once in a while this implies facing challenges. For instance they should have the option to scrub down with as meager help as could be expected under the circumstances and this is their right. A hazard evaluation will give an arrangement to the most secure route for them to do this. Obligations lay with the specialist organization, the laborer and the person. The specialist organization has an obligation of care to guarantee the security of the individual and representatives, the laborer has the obligation to follow approaches, methods and care plans and not to put the person in danger and the individual has the obligation not to put others in danger. 7 7.3 Clarify why hazard evaluations should be normally overhauled. Answer Hazard evaluations should be normally updated in light of the fact that things change constantly, along these lines your dangers are changing constantly. So as to guard the administration clients sound and, you should audit hazards in an opportune way to stay aware of the changes. The above is a precise record of the scrutinizing. Student signature:Date: Assessor signature:Date: Inner Verifier signature (if sampled):___________________ Date:_________________

Friday, August 21, 2020

Blog Archive How to Build the Ideal Resume for Your MBA Application

Blog Archive How to Build the Ideal Resume for Your MBA Application Present Both Responsibilities and Results In your MBA resume, be sure to showcase your accomplishments, rather than merely stating the responsibilities of your position. When your responsibilities are presented with no accompanying results, the reader has no understanding of whether you were  effective  in the role you are describing. For example, consider the following entry, in which only responsibilities are offered: 2015â€"Present  Household Products Group, Flocter Gramble  Cincinnati, Ohio Brand Manager Responsible for managing a $10M media campaign, supervising a staff of five junior brand managers, monitoring daily sales volumes, and ensuring the consistent supply of product from five production facilities in three countries. The reader is left wondering, “Was the media campaign successful? Did the staff of five progress? Did sales volumes increase? Did the supply of products reach its destination?” When this one long bullet point is instead broken down into individual bulleted entries that elaborate on each task and show clear results, the reader learns not just about the candidate’s responsibilities, but also about that person’s ultimate effectiveness and successes. 2015â€"Present  Flocter Gramble  Cincinnati, Ohio Brand Manager Initiated $10M television/Internet “Island Vacation” promotion introducing new Shine brand detergent, surpassing first-year sales targets within three months. Mentored and supervised five junior brand managers, each of whom was promoted to brand manager (company traditionally promotes 25%). Analyzed daily sales volumes and identified opportunity to increase price point in Midwest, resulting in 26% margin improvement and $35M in new profits. Secured “safety supply” of vital chemicals from alternate suppliers, ensuring 99% order fulfillment. By comparing the first entry with the second, you can see how much more effective an accomplishment-driven resume is than one that simply lists responsibilities. Demonstrate Nonquantifiable Results Presenting quantifiable results in your resume is preferred, because such results clearly convey your success in the actions you undertook. However, in some instances, you simply cannot quantify your success. In such cases, you can instead demonstrate nonquantifiable or even potential results. Consider the following examples: Persuaded management to review existing operations; currently leading Manufacturing Review Committee, which will table its final report in June 2019. Established divisional continuing education series, noted on review as “crucial” and “game changing.” Initiated biweekly “Tuesday at Five” team social event, resulting in enhanced workplace morale. In each of these bullet points, the results of the writer’s actions are not measurable, but they are nonetheless important. The accomplishments, while “soft,” are conveyed as clearly positive. Keep It Concise Ideally, your resume should be only one page long; admissions committees generally expect and appreciate the conciseness of this format. If you choose to submit a resume consisting of two pages or more, your reader may have difficulty scanning it and identifying (and remembering) important facts. With these space constraints in mind, we offer two fairly straightforward “space saver” ideas: Do not include a mission statement at the beginning of your resume.  Your mission in this case is to get into the MBA program to which you are applyingâ€"and, of course, the admissions committee already knows this! A mission statement will take up precious space that can be used more effectively for other purposes. Your address should take up no more than one line of your resume.  Many applicants will “stack” their address, using four, five, or even six lines, as if they were writing an address on an envelope. Consider  how much space an address occupies when presented in the following format: Jeremy Shinewald 138 West 25th  Street 7th  Floor New York, NY 10024 646-485-8844 jeremy@mbamission.com You just wasted six lines of real estate! To help whittle your resume down to one page, try putting your address on just one line so you can save five others for valuable bullets. And, while we are discussing the document’s length, resist the urge to shrink your font or margins to make your resume fit on one page. Your font should be no smaller than 10-point type, and your margins should be no smaller than 1? on either side and 0.75? at the top and bottom. Rather than trying to squeeze too much information onto the page, commit yourself to showcasing only your most important accomplishments that tell your story best. Share ThisTweet Application Tips Blog Archive How to Build the Ideal Resume for Your MBA Application Present Both Responsibilities and Results In your MBA resume, be sure to showcase your accomplishments, rather than merely stating the responsibilities of your position. When your responsibilities are presented with no accompanying results, the reader has no understanding of whether you were  effective  in the role you are describing. For example, consider the following entry, in which only responsibilities are offered: 2012â€"Present  Household Products Group, Flocter Gramble  Cincinnati, Ohio Brand Manager Responsible for managing a $10M media campaign, supervising a staff of five junior brand managers, monitoring daily sales volumes, and ensuring the consistent supply of product from five production facilities in three countries. The reader is left wondering, “Was the media campaign successful? Did the staff of five progress? Did sales volumes increase? Did the supply of products reach its destination?” When this one long bullet point is instead broken down into individual bulleted entries that elaborate on each task and show clear results, the reader learns not just about the candidate’s responsibilities, but also about that person’s ultimate effectiveness and successes. 2012â€"Present  Flocter Gramble  Cincinnati, Ohio Brand Manager Initiated $10M television/Internet “Island Vacation” promotion introducing new Shine brand detergent, surpassing first-year sales targets within three months. Mentored and supervised five junior brand managers, each of whom was promoted to brand manager (company traditionally promotes 25%). Analyzed daily sales volumes and identified opportunity to increase price point in Midwest, resulting in 26% margin improvement and $35M in new profits. Secured “safety supply” of vital chemicals from alternate suppliers, ensuring 99% order fulfillment. By comparing the first entry with the second, you can see how much more effective an accomplishment-driven resume is than one that simply lists responsibilities. Demonstrate Nonquantifiable Results Presenting quantifiable results in your resume is preferred, because such results clearly convey your success in the actions you undertook. However, in some instances, you simply cannot quantify your success. In such cases, you can instead demonstrate nonquantifiable or even potential results. Consider the following examples: Persuaded management to review existing operations; currently leading Manufacturing Review Committee, which will table its final report in June 2016. Established divisional continuing education series, noted on review as “crucial” and “game changing.” Initiated biweekly “Tuesday at Five” team social event, resulting in enhanced workplace morale. In each of these bullet points, the results of the writer’s actions are not measurable, but they are nonetheless important. The accomplishments, while “soft,” are conveyed as clearly positive. Keep It Concise Ideally, your resume should be only one page long; admissions committees generally expect and appreciate the conciseness of this format. If you choose to submit a resume consisting of two pages or more, your reader may have difficulty scanning it and identifying (and remembering) important facts. With these space constraints in mind, we offer two fairly straightforward “space saver” ideas: Do not include a mission statement at the beginning of your resume.Your mission in this case is to get into the MBA program to which you are applyingâ€"and, of course, the admissions committee already knows this! A mission statement will take up precious space that can be used more effectively for other purposes. Your address should take up no more than one line of your resume.Many applicants will “stack” their address, using four, five, or even six lines, as if they were writing an address on an envelope. Consider  how much space an address occupies when presented in the following format: Jeremy Shinewald 138 West 25th  Street 7th  Floor New York, NY 10024 646-485-8844 jeremy@mbamission.com You just wasted six lines of real estate! To help whittle your resume down to one page, try putting your address on just one line so you can save five others for valuable bullets. And, while we are discussing the document’s length, resist the urge to shrink your font or margins to make your resume fit on one page. Your font should be no smaller than 10-point type, and your margins should be no smaller than 1? on either side and 0.75? at the top and bottom. Rather than trying to squeeze too much information onto the page, commit yourself to showcasing only your most important accomplishments that tell your story best. Share ThisTweet Application Tips Resumes Blog Archive How to Build the Ideal Resume for Your MBA Application Present Both Responsibilities and Results In your MBA resume, be sure to showcase your accomplishments, rather than merely stating the responsibilities of your position. When your responsibilities are presented with no accompanying results, the reader has no understanding of whether you were  effective in the role you are describing. For example, consider the following entry, in which only responsibilities are offered: 2017â€"Present  Household Products Group, Flocter Gramble  Cincinnati, Ohio Brand Manager Responsible for managing a $10M media campaign, supervising a staff of five junior brand managers, monitoring daily sales volumes, and ensuring the consistent supply of product from five production facilities in three countries. The reader is left wondering, “Was the media campaign successful? Did the staff of five progress? Did sales volumes increase? Did the supply of products reach its destination?” When this one long bullet point is instead broken down into individual bulleted entries that elaborate on each task and show clear results, the reader learns not just about the candidate’s responsibilities but also about that person’s ultimate effectiveness and successes. 2017â€"Present  Flocter Gramble  Cincinnati, Ohio Brand Manager Initiated $10M television/Internet “Island Vacation” promotion introducing new Shine brand detergent, surpassing first-year sales targets within three months. Mentored and supervised five junior brand managers, each of whom was promoted to brand manager (company traditionally promotes 25%). Analyzed daily sales volumes and identified opportunity to increase price point in Midwest, resulting in 26% margin improvement and $35M in new profits. Secured “safety supply” of vital chemicals from alternate suppliers, ensuring 99% order fulfillment. By comparing the first entry with the second, you can see how much more effective an accomplishment-driven resume is than one that simply lists responsibilities. Demonstrate Nonquantifiable Results Presenting quantifiable results in your resume is preferred because such results clearly convey your success in the actions you undertook. However, in some instances, you simply cannot quantify your success. In such cases, you can instead demonstrate nonquantifiable or even potential results. Consider the following examples: Persuaded management to review existing operations; currently leading Manufacturing Review Committee, which will table its final report in June 2019. Established divisional continuing education series, noted on review as “crucial” and “game changing.” Initiated biweekly “Tuesday at Five” team social event, resulting in enhanced workplace morale. In each of these bullet points, the results of the writer’s actions are not measurable, but they are nonetheless important. The accomplishments, while “soft,” are conveyed as clearly positive. Keep It Concise Ideally, your resume should be only one page long; admissions committees generally expect and appreciate the conciseness of this format. If you choose to submit a resume consisting of two pages or more, your reader may have difficulty scanning it and identifying (and remembering) important facts. With these space constraints in mind, we offer two fairly straightforward “space saver” ideas: Do not include a mission statement at the beginning of your resume.  Your mission in this case is to get into the MBA program to which you are applyingâ€"and, of course, the admissions committee already knows this! A mission statement will take up precious space that can be used more effectively for other purposes. Your address should take up no more than one line of your resume.  Many applicants will “stack” their address, using four, five, or even six lines, as if they were writing an address on an envelope. Consider  how much space an address occupies when presented in the following format: Jeremy Shinewald 138 West 25th  Street 7th  Floor New York, NY 10024 646-485-8844 jeremy@mbamission.com You just wasted five lines of real estate! To help whittle your resume down to one page, try putting your address on just one line so you can save five others for valuable bullets. And, while we are discussing the document’s length, resist the urge to shrink your font or margins to make your resume fit on one page. Your font should be no smaller than ten-point type, and your margins should be no smaller than 1? on either side and 0.75? at the top and bottom. Rather than trying to squeeze too much information onto the page, commit yourself to showcasing only your most important accomplishments that tell your story best. Share ThisTweet Application Tips Blog Archive How to Build the Ideal Resume for Your MBA Application Present Both Responsibilities and Results In your MBA resume, be sure to showcase your accomplishments, rather than merely stating the responsibilities of your position. When your responsibilities are presented with no accompanying results, the reader has no understanding of whether you were  effective  in the role you are describing. For example, consider the following entry, in which only responsibilities are offered: 2012â€"Present  Household Products Group, Flocter Gramble  Cincinnati, Ohio Brand Manager Responsible for managing a $10M media campaign, supervising a staff of five junior brand managers, monitoring daily sales volumes, and ensuring the consistent supply of product from five production facilities in three countries. The reader is left wondering, “Was the media campaign successful? Did the staff of five progress? Did sales volumes increase? Did the supply of products reach its destination?” When this one long bullet point is instead broken down into individual bulleted entries that elaborate on each task and show clear results, the reader learns not just about the candidate’s responsibilities, but also about that person’s ultimate effectiveness and successes. 2012â€"Present  Flocter Gramble  Cincinnati, Ohio Brand Manager Initiated $10M television/Internet “Island Vacation” promotion introducing new Shine brand detergent, surpassing first-year sales targets within three months. Mentored and supervised five junior brand managers, each of whom was promoted to brand manager (company traditionally promotes 25%). Analyzed daily sales volumes and identified opportunity to increase price point in Midwest, resulting in 26% margin improvement and $35M in new profits. Secured “safety supply” of vital chemicals from alternate suppliers, ensuring 99% order fulfillment. By comparing the first entry with the second, you can see how much more effective an accomplishment-driven resume is than one that simply lists responsibilities. Demonstrate Nonquantifiable Results Presenting quantifiable results in your resume is preferred, because such results clearly convey your success in the actions you undertook. However, in some instances, you simply cannot quantify your success. In such cases, you can instead demonstrate nonquantifiable or even potential results. Consider the following examples: Persuaded management to review existing operations; currently leading Manufacturing Review Committee, which will table its final report in June 2019. Established divisional continuing education series, noted on review as “crucial” and “game changing.” Initiated biweekly “Tuesday at Five” team social event, resulting in enhanced workplace morale. In each of these bullet points, the results of the writer’s actions are not measurable, but they are nonetheless important. The accomplishments, while “soft,” are conveyed as clearly positive. Keep It Concise Ideally, your resume should be only one page long; admissions committees generally expect and appreciate the conciseness of this format. If you choose to submit a resume consisting of two pages or more, your reader may have difficulty scanning it and identifying (and remembering) important facts. With these space constraints in mind, we offer two fairly straightforward “space saver” ideas: Do not include a mission statement at the beginning of your resume. Your mission in this case is to get into the MBA program to which you are applyingâ€"and, of course, the admissions committee already knows this! A mission statement will take up precious space that can be used more effectively for other purposes. Your address should take up no more than one line of your resume. Many applicants will “stack” their address, using four, five, or even six lines, as if they were writing an address on an envelope. Consider  how much space an address occupies when presented in the following format: Jeremy Shinewald 138 West 25th  Street 7th  Floor New York, NY 10024 646-485-8844 jeremy@mbamission.com You just wasted six lines of real estate! To help whittle your resume down to one page, try putting your address on just one line so you can save five others for valuable bullets. And, while we are discussing the document’s length, resist the urge to shrink your font or margins to make your resume fit on one page. Your font should be no smaller than 10-point type, and your margins should be no smaller than 1? on either side and 0.75? at the top and bottom. Rather than trying to squeeze too much information onto the page, commit yourself to showcasing only your most important accomplishments that tell your story best. Share ThisTweet Application Tips